Simone Capecci: A Legacy of Passion and Winemaking in the Heart of Marche
In the sun-drenched hills of the Marche region, where the Adriatic Sea meets the countryside, lies the story of Simone Capecci—a family-run winery built on passion, tradition, and a deep love for the land. What began as simple farming generations ago has blossomed into a renowned name in Italian winemaking.
From family roots to a visionary winery
The Capecci family’s journey started with humble roots, cultivating grapes alongside other crops. But in the 1980s, Simone Capecci took a bold step, transforming his family’s love for the land into a dedicated winery. His vision was to produce wines that reflected the true character of the Marche region. By combining traditional methods with innovative techniques, Simone set out to craft wines that captured the essence of the local terroir.
Reviving Pecorino: a bold move
One of Simone’s most important contributions was his revival of the nearly extinct Pecorino grape in the 1990s. While many had abandoned this ancient variety, Simone saw its potential and dedicated himself to bringing it back. Today, Pecorino is celebrated as a signature wine of the region, known for its vibrant freshness and delicate aromas—a testament to Simone’s dedication.
A family legacy continues
Now in the hands of the next generation, the Capecci family continues to honour their roots while embracing modern techniques and sustainable practices. Hand-harvesting, respect for nature, and a commitment to quality remain at the heart of everything they do. With wines like Pecorino and Passerina, each bottle tells the story of the land, the family, and their ongoing journey.
A future grounded in tradition
As the winery looks to the future, the Capecci family stays true to their mission: to produce wines that honour the past while embracing innovation. Every bottle of Simone Capecci wine is not just a product—it’s a story, deeply connected to the land and the family who has nurtured it for generations.
